EASY TO STYLE,

HARD TO IGNORE.

GET TO KNOW US & OUR MISSION:

Discover our modernised wardrobe staples & start making fashion statements that will leave a lasting impression.

BEHIND THE BRAND

THE MOTHER-DAUGHTER TEAM

Fashion that goes beyond statements - Romi and Jacquie's ideas inspire and spare you the 'I have nothing to wear' dilemma with modern minimalist fashion - one question at a time.

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WEAR THE POWER OF QUESTIONS

We ask questions every day, but how often do we tap into their full potential?

Questions are powerful. They help us connect, make better choices, and see things from new perspectives. At OBLIVIOUS?, we believe in celebrating curiosity and self-expression through the art of asking questions.

At OBLIVIOUS? our clothing isn’t just fashion; it’s a conversation starter, a statement piece that. highlights your personality. Each piece is designed to inspire curiosity, invite others to think, and help you express who you truly are. When you wear OBLIVIOUS?, you’re showing the world that questions matter—and so does your unique perspective.

SHIPPED FROM GERMANY

EASY TO STYLE, HARD TO IGNORE

MADE IN SMALL QUANTITIES

SUPPORT SMALL BUSINESS

What we're doing to work more sustainably:

Our principle of questioning is also an integral part of our brand ethos: We aim to be as sustainable as we can as a small brand.

FREQUENTLY ASKED QUESTIONS

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WHERE DO YOU SHIP FROM?

Stuttgart, Germany. Shipping costs might vary on where you are ordering from. If you are outside the EU, please note that you might have to pay import duty - we are not responsible for those. Read more about shipping & returns here.

CAN I EXCHANGE AN ITEM?

You can exchange your order within 14 days of receiving your parcel. Exchanges within Germany are free.

CAN I RETURN AN ITEM?

Yes you can return your item, as long as the item is unworn and the tag has not been removed. Please contact us via email or fill out a return request here.

We do not cover return costs currently - these are the responsibility of the customer. As a small company, we hope to offer this at some point, but cannot currently provide it.

If we do receive an item that has been worn or is otherwise not in the condition we sent it in, we will not be able to accept your return. We will carefully evaluate all items and have the final say in this matter.

WHAT SIZE SHOULD I ORDER?

If you want to access the size guide, click here.

The fit of each item is described on each product page. We also have a 'Size tool' on most product pages - please use it to get your recommended size. Otherwise feel free to reach out to us here.

MORE ON SIZING:

Being a start-up and having to start small, means that we currently only produce sizes XS-XL - depending on the product we will offer different sizes. For some of our Upcycled items we can take special requests for smaller or bigger sizes as well - message us before hand please. Nonetheless, all of our garments are oversized (some more and some less), so we believe the sizes we carry fit a wider range of body types.

WHAT SHOULD I KNOW?

Each Blazer is unique because they are reworked using pre-owned Men's Blazers. As they are Men's Blazers, they usually have a straight cut and we select them to be slightly oversized. However, please make sure to leave your usual size, height and how you would like it to fit (true to size up to very oversized), so that we can find a Blazer that fits your properly from the get-go. Please also make use of our 'Size' Tool to find your recommended size. Our Upcycled Blazers are unisex.

Each Blazer is reworked in Germany and either has a print or embroidery - find more info on each of the product pages.

MODERN CLASSICS & STATEMENT PIECES

You love making statements, but don't want to compromise on your own style?

Meet our minimalist statement pieces: modernised classics you'll want to wear over & over again. Our mission is to create clothing that's easy to wear, but hard to ignore.

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36 Questions for Closeness Boxy T-Shirt

85€

White Shirt 'If not me who? If not now when?'

119€

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OBLIVIOUS? NEWS

The only constant is change: help with finding your perfect size in our Upcycled Blazers

Hello friends, we always aim to improve OBLIVOUS? and ensure you are happy with the product you receive. Alongside our strict quality control and professional dry cleaning before your Blazer is sent to you, we‘ve now updated our sizing so that the Upcycled Blazer you receive will fit just right (or at least will be much more likely to!). This is what we‘ve implemented: Our new sizing tool is a short quiz that recommends the right size for you! You'll find it on the product pages, where you'll also choose the Size of Blazer you want, as well as add your usual size in jackets / tops - through this we have more reference points when choosing your unique item. Otherwise, always feel free to message us using the chat, send us an email or message us on social media! All the best, Romi & Jacquie

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Our latest Feature in Welt Vegan Magazin for 'Marie trifft' @regendelfin

We've got some great news - thanks to the lovely @vegan.stylist some of our pieces have been featured in a very cool article called 'Marie trifft..' (Translation: Marie meets..) by @regendelfin within the Welt Vegan Magazin. Not only did the images turn out great, but the article explores some really interesting topics related to sustainability and the personal experiences of @juleslw & @laraaylin.winkler - who look so cool in our Upcycled Blazers and White shirt! Featured Products: If not me? Cropped White Shirt with electric blue velvet print Who cares? Cropped Blazer If not me? Upcycled Blazer Shop the Magazine here A big thank you to the whole Team who worked on this project! CREDITS:Photos: @luiseblumstengelProduction: @einpaargenies (@regendelfin, @alex.diekmann) for "Marie trifft" in the current issue (01/24) of @weltveganmagazinHairstyling and make-up: Hair & Makeup School Creative Beauty Company, @creativebeautycompanyLocation: BMW plant @bmwgroupwerkleipzigStyling: Christianna Quack @vegan.stylistThe models are: @juleslw, @laraaylin.winkler, @regendelfin

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